Kentucky Fried Chicken (KFC) has risen to second place on Forbes' global fast-food chains list, not solely due to its "finger-lickin'...

Image source: Superudisplay.com The 80-year saga of Danish toy giant LEGO has been marked by challenges and triumphs, from devastating fires in its early workshops to recent product setbacks and significant sell-offs. Yet, despite the bumps along the road, LEGO has emerged as the world's largest toy company, thanks to its resilience and unwavering focus on its core product: plastic bricks with boundless possibilities. Through strategic pivots and a dedication to play, LEGO h

Image source: Startuptalky Dove's Revolutionary Marketing Strategies When considering a soap brand, terms like 'avant-garde,' 'ahead of its time,' and 'disruptor' likely don't come to mind. However, Dove has completely transformed our perception of how a common household product can be branded and advertised.   Launched in 1957 as a functional soap brand, Dove's digital marketing campaigns have propelled it to become a formidable force in the beauty industry. With an expanded

Recreations come and go, but Candy Crush is here to remain! It began in 2012 and as of June 2016, it was being played by 409 million...

Introduction: In the fiercely competitive landscape of business-to-consumer (B2C) marketing, success often hinges on the ability to...

PepsiCo's Mountain Dew brand in India had been using the same communication strategy for over 20 years - showing celebrity action heroes...