top of page
Your Marketing Resources All-in-One
Trendtide
How KFC used its Crisp and Sizzling Marketing Strategies to maintain its competitiveness
Kentucky Fried Chicken (KFC) has risen to second place on Forbes' global fast-food chains list, not solely due to its "finger-lickin'...
Trendtide
Apr 14, 20242 min read
5 views
LEGO: The Building Blocks of a Modern-Day Superbrand
Image source: Superudisplay.com The 80-year saga of Danish toy giant LEGO has been marked by challenges and triumphs, from devastating...
Trendtide
Apr 9, 20243 min read
0 views
Dove: A Spotless approach to Digital Marketing
Image source: Startuptalky Dove's Revolutionary Marketing Strategies When considering a soap brand, terms like 'avant-garde,' 'ahead of...
Trendtide
Apr 9, 20242 min read
1 view
Candy Crush: The Addictive Marketing Secrets Behind Its Success”
Recreations come and go, but Candy Crush is here to remain! It began in 2012 and as of June 2016, it was being played by 409 million...
Trendtide
Apr 5, 20244 min read
12 views
Driving B2C Sales: A Case Study in Leveraging Data-Driven Marketing from Luxe
Introduction: In the fiercely competitive landscape of business-to-consumer (B2C) marketing, success often hinges on the ability to...
Trendtide
Mar 30, 20242 min read
15 views
No Fear Is Too Small:PepsiCo India Changes the Definition of Heroism
PepsiCo's Mountain Dew brand in India had been using the same communication strategy for over 20 years - showing celebrity action heroes...
Trendtide
Feb 16, 20242 min read
7 views
bottom of page