Crimtan and Fast Train Media partner to revolutionise travel advertising
Programmatic advertising expert Crimtan has joined forces with Fast Train Media, a renowned provider of innovative global travel guides,...
How KFC used its Crisp and Sizzling Marketing Strategies to maintain its competitiveness
Kentucky Fried Chicken (KFC) has risen to second place on Forbes' global fast-food chains list, not solely due to its "finger-lickin'...
UX Design: Understand the User Experience and Techniques for Improvement
UX design is now a widely acknowledged concept in the digital sphere, particularly in marketing and web development. Whether you're...
Unveiling Spotify's Marketing Triumph
Target audience Age | Mainly 18-24 years Total markets | 178+ Gender | Skewed towards men Top countries | USA, Europe, Latin America,...
Papa Johns just introduced a major new marketing platform
ImageSource: YahooFinance Papa John's has unveiled a fresh marketing approach called "Better Get You Some," in collaboration with The...
8 Top Tips to Optimise Your Content for Google’s Search Generative Experience
Google's Search Generative Experience (SGE) is a new feature that aims to provide users with more relevant and personalised search...
Tweet Triumph: 8 Proven Tactics to Skyrocket Your X (Twitter) Followers
Growing your Twitter following involves more than just posting valuable content consistently. Despite efforts, many creators find their...
3 Steps to master how to write a headline that drives more clicks
Effective headlines are crucial for engaging your audience, as they determine whether your content gets read or ignored. However,...
LEGO: The Building Blocks of a Modern-Day Superbrand
Image source: Superudisplay.com The 80-year saga of Danish toy giant LEGO has been marked by challenges and triumphs, from devastating...
Dove: A Spotless approach to Digital Marketing
Image source: Startuptalky Dove's Revolutionary Marketing Strategies When considering a soap brand, terms like 'avant-garde,' 'ahead of...
Sprout Social launches mentorship network for marketers
Image source: Sprout Social Sprout Social, a provider of cloud-based social media management software, has introduced a new mentorship...
Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport
Image source: FabNews Building upon the success of the 2023 Arrive Like A Local campaign, Jameson and Pernod Ricard Global Travel Retail...
Candy Crush: The Addictive Marketing Secrets Behind Its Success”
Recreations come and go, but Candy Crush is here to remain! It began in 2012 and as of June 2016, it was being played by 409 million...
Driving B2C Sales: A Case Study in Leveraging Data-Driven Marketing from Luxe
Introduction: In the fiercely competitive landscape of business-to-consumer (B2C) marketing, success often hinges on the ability to...
Exclusive: Neverless Introduces Revolutionary 'Money Tree' Initiative in Dublin
Neverless, a fintech startup founded by former Revolut executives, has launched a groundbreaking marketing campaign in Dublin, featuring...
Keywords 101: Understanding Their Significance and Mastering SEO
In the world of digital marketing, few concepts are as fundamental as keywords. These little phrases hold immense power in driving online...
Unlocking the Power of Content Marketing: Strategies, Objectives, and Tactics for Success
Content marketing transcends traditional sales tactics by focusing on delivering value to consumers through relevant information and...
A Night to Remember: The Oscars, Jimmy Kimmel, and Don Julio Tequila
Image source: USA Today The story Amid the Oscars ceremony, a memorable moment unfolded that captured the attention of viewers worldwide....
A Guide to Must-Listen Podcasts for marketers
Every marketer should keep his/her mind sharp by tuning in to insightful podcasts. Here are the reasons and benefits explained:
No Fear Is Too Small:PepsiCo India Changes the Definition of Heroism
PepsiCo's Mountain Dew brand in India had been using the same communication strategy for over 20 years - showing celebrity action heroes...
How to market to Gen Alpha, the next wave of consumers
Generation Alpha is the name given to the group of people born between 2010 and 2024. They are the offspring of Millennials and older Gen...
