Image source: FabNews Building upon the success of the 2023 Arrive Like A Local campaign, Jameson and Pernod Ricard Global Travel Retail (PRGTR) have reintroduced the interactive traveler experience at more than 36 airports globally. Supported by a comprehensive 360 omnichannel strategy, the 2024 campaign aims to engage whiskey enthusiasts at various touchpoints throughout their journey. Expanding upon the previous year's city guides, the campaign now includes the offer of
