Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport

Image source:FabNews

Building upon the success of the 2023 Arrive Like A Local campaign, Jameson and Pernod Ricard Global Travel Retail (PRGTR) have reintroduced the interactive traveler experience at more than 36 airports globally. Supported by a comprehensive 360 omnichannel strategy, the 2024 campaign aims to engage whiskey enthusiasts at various touchpoints throughout their journey.

Expanding upon the previous year's city guides, the campaign now includes the offer of a complimentary Jameson beverage at selected local bars. Collaborating with leading travel retailers such as Aer Rianta International (ARI), Avolta, Gebr. Heinemann, and DFS, this year's initiative encompasses experiential activities, digital and out-of-home media, and influencer partnerships at key hub airports worldwide.