Crimtan and Fast Train Media partner to revolutionise travel advertising

Programmatic advertising expert Crimtan has joined forces with Fast Train Media, a renowned provider of innovative global travel guides, to enhance its advertising offerings.

Specializing in crafting engaging and value-driven guides for some of the world's most expensive cities, Fast Train Media brings its rich first-party data to the strategic partnership. This collaboration capitalizes on Crimtan's proficiency in programmatic advertising, providing advertisers with advanced digital advertising solutions. Fast Train Media boasts an impressive monthly average of 1.2 million web visitors and 2.8 million page views, offering comprehensive content covering various aspects of the traveler's journey.

Through access to real-time traveler intent signals, brands now have the opportunity to engage with travelers at every stage of their journey, from initial inspiration to planning, booking, and traveling. Additionally, advertisers can capitalize on cross-channel opportunities across display and digital platforms.

This collaboration is particularly significant in light of Google's impending changes to third-party cookies. For travel and retail brands targeting inbound travelers, this partnership offers unprecedented insights, real-time data, and targeting capabilities.

Joshua Wilson, Crimtan's Commercial Director JAPAC, emphasized the importance of contextual targeting and first-party data amidst the evolving landscape of marketing. He highlighted Crimtan's partnerships with publishers like Fast Train Media as a means to provide brands with access to a high-quality audience pool and deliver relevant messaging across the customer lifecycle journey.

With the iconic London Marathon on the horizon, drawing 70,000 spectators annually, marketers have a unique opportunity to tap into the event's energy and promote London's allure alongside the marathon spectacle, inspiring travelers to explore the UK.

Gregory Lane, Director at Fast Train Media, underscored the uniqueness of their first-party data, which comprehensively understands every traveler's journey from planning to in-market and traveling phases. He expressed confidence in leveraging this insight to assist brands in reaching specific groups of travelers throughout the travel journey. Powered by Crimtan, this partnership offers brands a new and distinct opportunity to expand their reach beyond existing boundaries.